Likely Safe
Strong trust evidence leads the assessment:
18.4-year domain history, public traffic rank, and business infrastructure. Mixed review signals still deserve a quick check.
We reviewed bit.ly and found a strong trust profile with some mixed public feedback. Current checks lean more legitimate than deceptive, and the current trust score is 94/100. Key signals include business infrastructure, popular site, and verified business services. We also saw reputation caution signals from third-party review sources, so commercial claims should still be checked independently. Verify key details and recent independent feedback before relying on this site for important actions.
FAQ
Is bit.ly safe?
Based on current analysis, bit.ly leans generally safe with a 94/100 trust score. Key trust factors include 18.4-year domain history, public traffic rank, and business infrastructure; mixed review signals should still be checked.
Why does bit.ly look trustworthy?
Key factors include registrar information (Libyan Spider Network (int)), hosting in US, a domain age of 18.4 years, and presence in public traffic rankings. Major malware and phishing engines did not report active blacklist detections at the time of review, but reputation-related warning signals were still present. The trust score blends security detections, domain and infrastructure signals, on-page behavior patterns, and public review history when available. The overall assessment remains mixed because third-party reputation sources do not point to a fully consistent trust profile.
Bit Digital Footprints
A structured view of the site's detected themes, page signals, and related online footprint elements.
Cookie Consent
This site implements a cookie-consent interface for managing tracking and data-collection preferences.
Link Shortener
This website employs URL shortening services to create abbreviated web addresses. While commonly used for convenience and marketing purposes, shortened URLs can obscure destination websites and may be exploited to conceal malicious or deceptive content.
Wordpress Platform
Our analyzer determines that website bit.ly is using WordPress CMS. WordPress is the most popular content management system, powering over 43% of websites globally.
Multilanguage
The website provides multi-language support, demonstrating international accessibility and commitment to diverse user populations. Multi-language implementation typically indicates professional development standards and global operational scope, representing a positive trust indicator.
Google Sign-in
Google Tag Manager
This website uses Google Tag Manager to add and update tracking tags on its website.
Social Media Links
The presence of social media links on the website indicates that it references social media accounts. This signal alone does not confirm ownership or authenticity of those profiles.
Extended Data
This site includes extended structured page data about entities, offerings, or site metadata.
Long Term SSL Certificate
The SSL certificate for this site is valid for more than 6 months, indicating a long-term commitment to security and trust.
Popular Site
bit.ly shows elevated traffic signals relative to similar domains; this is generally positive but does not by itself prove legitimacy.
Redirects to Another Domain
This site redirects visitors to a different domain. This can be legitimate in some migrations or forwarding setups, but it reduces transparency for users evaluating the original address.
Long Term Domain
This site is registered for an extended period, which is generally a positive continuity signal.
Established Domain
bit.ly has maintained active domain presence over time, indicating operational continuity.
Verified Business Services
This domain publishes TXT verification records for multiple third-party business platforms. This indicates that the domain has been connected to those services at the DNS level.
Business Infrastructure
This domain is configured for several service layers, such as email delivery, platform verification, or security tooling. This reflects a broader operational setup than a minimal single-purpose deployment.
Domain Information
CreatedMay 17, 2008 at 10:00 PMUpdated: April 18, 2022 at 3:12 AM · Expires: May 17, 2032 at 10:00 PM
Hosting ProviderAS396982 Google LLCNew York City, New York, US
SSL CertificateAmazon RSA 2048 M01TLSv1.3 · Valid for: 7 months · from July 23, 2026 at 12:00 AM · to February 5, 2027 at 11:59 PM
Name Serversns-1372.awsdns-43.org ns-705.awsdns-24.net ns-cloud-c1.googledomains.com ns-cloud-c3.googledomains.com
Content from the analyzed website
Quoted for security analysis. These statements belong to the source website and are not endorsed by Gridinsoft.
Original page titleBitly | Short URLs, QR Codes, and More
Original descriptionBitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales.
Available languages
Detected themes
short URLslink managementQR codeslanding pages
Mentioned hosts (54)
instagram.coma16488430484.cdn.optimizely.comc.clarity.mswww.google.compublic.profitwell.comgoogleads.g.doubleclick.netade.googlesyndication.comad.doubleclick.netscripts.clarity.msglobal-free-tools.egodit.orgbzr.openai.commkt-bitly-media.qrcg.netcdn3.optimizely.com12389169.fls.doubleclick.netwww.googletagmanager.com
and 39 more
Security Analysis
Detection SignaturesThese signatures are used to generate the security fingerprint below.
Cookie ConsentWordpress PlatformGoogle Sign-inSocial Media Links
Verified ServicesThis domain has been verified by the following legitimate services and organizations, confirming authentic ownership and proper email security configuration.
Anthropic
AI research and safety company.
Apple
Apple Inc. services verification.
Atlassian
Software development tools (Jira, Confluence).
Google Verification
Domain ownership verified by Google.
Microsoft 365
Microsoft cloud productivity suite (Office, email, etc.).
Miro
Online collaborative whiteboard platform.
OpenAI
AI research company (ChatGPT, GPT).
Pendo
Product usage analytics and user feedback.
Rippling
Workforce management platform.
Slack
Team communication and collaboration platform.
Yandex
Yandex Connect verification.
Security FingerprintUnique identifier based on site analysis
Bit.ly is ranked among the top 10,000 websites globally, indicating a very high volume of traffic.
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Are You the Owner?
If you own Bit.ly and want to challenge the trust score, please submit a review request via portal.gridinsoft.com. There you can claim your profile and add verified company/contact details. If you cannot access the portal, email legal(at)gridinsoft.com with proof of legitimacy and contact details. We never charge website owners for reviews or reconsideration requests. For more information, please review our Disclaimer.
Leave a review
94
points /100
The score is based on a 1-100 scale, with 100 being the most reputable.
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Help protect others by sharing this page on social media! The more people who know about bit.ly, the fewer chances they have to deceive someone else.Help others evaluate bit.ly by sharing this page on social media!
Help protect others by sharing this page on social media! The more people who know about bit.ly, the fewer chances they have to deceive someone else. Help others evaluate bit.ly by sharing this page on social media!