Bitly URL Shortener Reviews - Is Bit.ly Safe?
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Bit.ly Website Review

December 13, 2025 at 12:28 PM
URL Shortener
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Checked by Website Reputation Checker
Table of Contents
Danger Zone
Risky Territory
Caution Advised
Trusted but Verify
Safe & Secure

Bit.ly → Safety Check

First checked 6 months ago
Trusted but Verify
Website content analyzed
Method: automated checks + analyst review.
Reputation footprint:
High traffic ranking (#84)
Bit.ly
Captured Image: Desktop View as for 2025-12-13 14:28:47

How we scored bit.ly

On-page:
Service Provider, Link Shortener, Wordpress Platform, Google Tag Manager, AI-generated Text
SSL Certificate:
Issued by DigiCert Global G2 TLS RSA SHA256 2020 CA1 on March 20, 2025. Valid for: 12 months (TLS 1.3)
Positive signals
  • Cookie Consent
  • Social Media Links
  • Long Term SSL Certificate
  • Multilanguage
and 5 more…
70 /100
Trust Score
17.6 years
Domain Age
#84
Global Rank
US
Location
2
Site is warned
Last checked December 13, 2025 at 12:28 PM by Gridinsoft Trust Model v2.3.1

This domain was registered 17 years ago through the company Libyan Spider Network (int) and owner is unknown.

For complaint:
  1. Email: [email protected]
  2. Phone: +18448469791

About bit.ly

We scanned bit.ly and found it to be legitimate. Our analysis shows a good trust score of 70/100, indicating this website appears to be safe to use.

Why is it rated 70/100?

Our security assessment reviewed multiple factors including domain age (18 years old - well established), registrar information (Libyan Spider Network (int)), website popularity (ranked #84 globally), hosting location (US), website content and technology. Based on all the information gathered, we believe this website is legitimate. However, we always recommend verifying the authenticity of any website before making purchases or sharing personal information.

Bit.ly Digital Footprints

Service Provider
Cookie Consent

The website implements cookie consent mechanisms in compliance with privacy regulations such as GDPR or CCPA. This demonstrates that bit.ly adheres to data protection standards and provides users with control over personal data collection practices.

Link Shortener

This website employs URL shortening services to create abbreviated web addresses. While commonly used for convenience and marketing purposes, shortened URLs can obscure destination websites and may be exploited to conceal malicious or deceptive content.

Wordpress Platform

Our analyzer determines that website bit.ly is using WordPress CMS. WordPress is the most popular content management system, powering over 43% of websites globally.

Google Tag Manager

The bit.ly website uses Google Tag Manager to add and update tracking tags on its website.

Social Media Links

The presence of social media links on the website indicates that it maintains official accounts on social media, which is a positive sign of credibility and engagement.

Long Term SSL Certificate

The SSL certificate for bit.ly is valid for more than 6 months, indicating a long-term commitment to security and trust.

AI-generated Text

Content analysis suggests the website utilizes AI-generated text for primary content creation. While AI-generated content is not inherently problematic, it may indicate rapid website development without thorough editorial review. Based on security research, websites with extensive AI-generated content may correlate with reduced trustworthiness due to minimal human oversight in content creation.

Multilanguage

The website provides multi-language support, demonstrating international accessibility and commitment to diverse user populations. Multi-language implementation typically indicates professional development standards and global operational scope, representing a positive trust indicator.

Popular Site

Traffic analysis indicates bit.ly receives substantial visitor volume, suggesting widespread user adoption and active utilization. High traffic levels generally correlate with legitimate operations and established user trust, though verification of traffic sources remains advisable.

Good Trustpilot Score

bit.ly has a good Trustpilot score (3.8) based on 586 reviews, indicating a high level of trust from customers. It is a good sign of legitimacy!

Long Term Domain

Domain registration extends beyond one year, demonstrating the operator's commitment to sustained operations. Extended registration periods for bit.ly indicate planning for long-term presence and operational continuity.

Established Domain

The domain has maintained active status for an extended period, indicating operational stability and established web presence. This longevity for bit.ly suggests legitimate business operations and sustained user engagement over time.

High Trust Score
Color Guide

  • Requires special attention: Indicates areas with potential risks or issues that need careful review.

  • Positive indicators: Highlights trusted elements or reliable features that enhance user confidence.

  • Exercise caution: Signals areas where user data is involved or points that may require additional care.

  • Neutral: Provides information without indicating risk or reliability, serving as general context only.

Trusted but Verify

70 / 100
WhiteList
December 13, 2025 at 12:28 PM

This security assessment is based on automated analysis and community feedback. The score is based on a 1-100 scale, with 100 being the most reputable.

Domain Information

Created May 17, 2008 at 10:00 PM
Updated April 18, 2022 at 3:12 AM
Domain Age
17.6 years
Organization Bitly
Registrar Libyan Spider Network (...
Top Level Domain
.ly
Domain Extension
Nameservers ns-705.awsdns-24.net
ns-cloud-c4.googledomains.com
ns-276.awsdns-34.com
ns-1372.awsdns-43.org
ns-cloud-c2.googledomains.com
ns-cloud-c3.googledomains.com
ns-cloud-c1.googledomains.com
ns-1766.awsdns-28.co.uk

Technical Details

IP Address 67.199.248.11
Hosting Provider
AS396982 Google LLC
New York City, US
Global Rank
#84
Available languages
DNS Records 67.199.248.10 A
67.199.248.11 A
; CAA
mailto:[email protected] CAA
digicert.com CAA
alt2.aspmx.l.google.com MX
aspmx3.googlemail.com MX
aspmx2.googlemail.com MX
aspmx.l.google.com MX
alt1.aspmx.l.google.com MX
ns-cloud-c1.googledomains.com SOA

Content Analysis

Original website content:

Bitly Connections Platform | Short URLs, QR Codes, and More

Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a landing page solution.

Mentioned hosts (38):
bitly.com js-eu1.hs-banner.com analytics.google.com geolocation.onetrust.com security.bitly.com js-eu1.hs-analytics.net cdn.cookielaw.org global-free-tools.qr-code-generator.com facebook.com track-eu1.hubspot.com +28 more
short URLs link management QR codes landing pages

Security Analysis

Detection Signatures:

These signatures are used to generate the security fingerprint below.

Service Provider Cookie Consent Link Shortener Wordpress Platform Google Tag Manager Social Media Links Long Term SSL Certificate AI-generated Text Multilanguage Popular Site Good Trustpilot Score Long Term Domain Established Domain High Trust Score
Verified Services:

This domain has been verified by the following legitimate services and organizations, confirming authentic ownership and proper email security configuration.

Apple Yandex Atlassian Slack Miro Microsoft 365 OpenAI Google Verification
SPF
v=spf1 include:_netblocks.google.com include:_netblocks2.google.com...
TXT
9ab819f3-2495-4611-856e-26a99cb9e4ba 2205ECE8B9
Security Fingerprint:

Unique identifier based on site analysis

golf-colorado-december-wolfram
This category includes websites that are not classified as suspicious or malicious.

Bitly

Bitly is a link management platform that provides powerful tools for shortening links, creating QR codes, and managing URLs.

Link Shortening

A service that allows users to create shorter versions of long URLs.

QR Codes

A tool to generate QR codes that link to any URL.

Link Management

Advanced capabilities to manage and organize all shortened links.

Landing Pages

A solution for creating custom landing pages linked to shortened URLs.

How popular is this website?

Popularity
84
+6
Bit.ly is among the top 10,000 sites globally, drawing a high volume of traffic. Popular platforms can be attractive targets for scams or large-scale attacks, but they often employ robust security measures to detect and mitigate threats.

Gridinsoft API Get free access to monitor suspicious domains through our API.

Warning Summary

This section provides a detailed breakdown of security warnings from multiple trusted sources.

We gather verdicts from a range of security providers to assess the safety of the site. If any of these sources flag the site as potentially harmful, it will be marked with a warning. Each entry includes the source and their findings, allowing you to see the different assessments. This transparency ensures you have all the information needed to evaluate the site's risk.

If no warnings are issued, the site is considered safe based on the analysis from all checked sources. For more details, please review the individual findings below.

CRDF
Malicious
PrecisionSec
Malicious
BitDefender
Clean
Google Safebrowsing
Clean
Phishing Database
Clean
Netcraft
Clean
Criminal IP
Clean
OpenPhish
Clean
ESET
Clean
CyRadar
Clean
Sophos
Clean

Bit.ly blocked? Check the safety report created on December 12, 2025

Are You the Owner?

If you own Bit.ly, we'd love to hear from you. If you'd like to challenge the trust score assigned, we're happy to take a closer look. You can write to us legal(at)gridinsoft.com. However, please be prepared to provide proof of your business's legitimacy. Introduce yourself with your real name. Please note, we never charge website owners for reviews or reconsideration requests. For more information, please review our Disclaimer.

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Your score for bit.ly
70
points /100
The score is based on a 1-100 scale, with 100 being the most reputable.
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