Is bit.ly legit or a scam?

Bit.ly (Bitly URL shortening service) Reviews

Table of Contents

Danger Zone

Risky Territory

Caution Advised

Trusted but Verify

Safe & Secure

Bit.ly Website Preview

Live Capture

Desktop View

Jul 8, 2025

This domain was registered 17 years ago through the company Libyan Spider Network (int) and had the owner Bitly, Inc..

For complaint:

Email: [email protected]
Phone: +18448469791

Verified Safe

100

Trust Score

#74

Global Rank

Location

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About bit.ly

We scanned bit.ly and found it to be legitimate. Our comprehensive analysis shows a high trust score of 100/100, indicating this website appears to be very safe to use. Our security assessment reviewed multiple factors including domain age (17 years old - well established), registrar information (Libyan Spider Network (int)), website popularity (ranked #74 globally), hosting location (US), website content and technology. Based on all the information gathered, we believe this website is legitimate.

Our analyzer determines that website bit.ly is using WordPress CMS. WordPress is the most popular content management system, powering over 43% of websites globally. Due to its extensive use of plugins, WordPress can present risks to visitor data if the site is not adequately secured and updated.

Cookie Consent

The website implements cookie consent mechanisms in compliance with privacy regulations such as GDPR or CCPA. This demonstrates that bit.ly adheres to data protection standards and provides users with control over personal data collection practices.

Link Shortener

The website bit.ly employs URL shortening services to create abbreviated web addresses. While commonly used for convenience and marketing purposes, shortened URLs can obscure destination websites and may be exploited to conceal malicious or deceptive content.

Wordpress Platform

AI-generated Text

Content analysis suggests the website utilizes AI-generated text for primary content creation. While AI-generated content is not inherently problematic, it may indicate rapid website development without thorough editorial review. Based on security research, websites with extensive AI-generated content may correlate with reduced trustworthiness due to minimal human oversight in content creation.

Multilanguage

The website provides multi-language support, demonstrating international accessibility and commitment to diverse user populations. Multi-language implementation typically indicates professional development standards and global operational scope, representing a positive trust indicator.

Popular Site

Traffic analysis indicates bit.ly receives substantial visitor volume, suggesting widespread user adoption and active utilization. High traffic levels generally correlate with legitimate operations and established user trust, though verification of traffic sources remains advisable.

Long Term Domain

Domain registration extends beyond one year, demonstrating the operator's commitment to sustained operations. Extended registration periods for bit.ly indicate planning for long-term presence and operational continuity.

Established Domain

The domain has maintained active status for an extended period, indicating operational stability and established web presence. This longevity for bit.ly suggests legitimate business operations and sustained user engagement over time.

High Trust Score

Independent security assessment from Scamadviser indicates bit.ly maintains a high trust rating based on security protocols, user feedback, and operational transparency metrics.

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Verified Safe

100 / 100

Trust Score

July 8, 2025 at 5:12 PM

Domain Information

Domain Age

6261 days

Organization Bitly

Registrar Libyan Spider Net...

Top Level Domain

.ly

Domain Extension

Technical Details

IP Address 67.199.248.11

Hosting Provider

AS396982 Google LLC

New York City, US

Global Rank

#74

Primary Language

Content Analysis

Original website content:

Bitly Connections Platform | Short URLs, QR Codes, and More

Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a landing page solution.

URL shortening link tracking analytics

Security Analysis

Detection Signatures:

Cookie Consent Link Shortener Wordpress Platform AI-generated Text Multilanguage Popular Site Long Term Domain Established Domain High Trust Score

These signatures are used to generate the security fingerprint below.

Security Fingerprint

lithium-mango-yellow-seventeen

Unique identifier based on site analysis

Bitly

Bitly is a URL shortening service that allows users to shorten, share, and track links. It was founded in 2008 and is headquartered in New York City. Bitly provides various tools and analytics to help businesses and individuals optimize their links and understand their audience.

Bitly Link Shortener

Bitly Link Shortener is a tool that allows users to shorten long URLs into shorter, more manageable links. It helps save space and makes sharing links easier.

Bitly Analytics

Bitly Analytics provides detailed insights and analytics on the performance of shortened links. It tracks click-through rates, geographic location of clicks, and other valuable data to help users understand their audience and optimize their link strategies.

URL Shortening

Bitly provides a URL shortening service that allows users to shorten long URLs into shorter, more shareable links.

Link Tracking

Bitly offers link tracking services that allow users to track the performance and engagement of their shortened links. It provides valuable data such as click-through rates, geographic location of clicks, and more.

How popular is this website?

Popularity

Bit.ly is among the top 10,000 sites globally, drawing a high volume of traffic. Popular platforms can be attractive targets for scams or large-scale attacks, but they often employ robust security measures to detect and mitigate threats.

Get free access to monitor suspicious domains through our API.

Whois Record

Domain Registration Record

Complete WHOIS information for Bit.ly

General

Domain Name bit.ly

Registry Domain ID 24501-CoCCA

Important Dates

Updated Date 2022-04-18T03:12:18Z

Creation Date 2008-05-17T22:00:00Z

Registry Expiry Date 2032-05-17T22:00:00Z

Registrar Information

Registrar Registration Expiration Date 2032-05-17T22:00:00Z

Registrar Libyan Spider Network (int)

Registrar Abuse Contact Email [email protected]

Registrar Abuse Contact Phone +18448469791

Domain Status clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited

Registrant Information

Registry Registrant ID 13427-CoCCA

Registrant Name bitly operations

Registrant Organization Bitly, Inc.

Registrant Street DPT 5006

Registrant City New York

Registrant State/Province NY

Registrant Postal Code 10001

Registrant Country US

Registrant Phone +0.16465254078

Registrant Email [email protected]

Name Servers

Name Server ns-cloud-c2.googledomains.com

DNSSEC unsigned

URL Of The ICANN Whois Inaccuracy Complaint Form https://www.icann.org/wicf/

Domain Name: bit.ly
Registry Domain ID: 24501-CoCCA
Updated Date: 2022-04-18T03:12:18Z
Creation Date: 2008-05-17T22:00:00Z
Registry Expiry Date: 2032-05-17T22:00:00Z
Registrar Registration Expiration Date: 2032-05-17T22:00:00Z
Registrar: Libyan Spider Network (int)
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +18448469791
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Registry Registrant ID: 13427-CoCCA
Registrant Name: bitly operations
Registrant Organization: Bitly, Inc.
Registrant Street: DPT 5006
Registrant City: New York
Registrant State/Province: NY
Registrant Postal Code: 10001
Registrant Country: US
Registrant Phone: +0.16465254078
Registrant Email: [email protected]
Name Server: ns-1372.awsdns-43.org
Name Server: ns-705.awsdns-24.net
Name Server: ns-cloud-c1.googledomains.com
Name Server: ns-cloud-c3.googledomains.com
Name Server: ns-cloud-c2.googledomains.com
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/

Are You the Owner of Bit.ly?

If you own Bit.ly, we'd love to hear from you. If you'd like to challenge the trust score assigned, we're happy to take a closer look. You can write to us legal(at)gridinsoft.com. However, please be prepared to provide proof of your business's legitimacy. Introduce yourself with your real name. Please note, we never charge website owners for reviews or reconsideration requests. For more information, please review our Disclaimer.

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