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Zulily.com Reputation Check

April 8, 2026 at 11:16 AM
Checked by Website Reputation Checker
Table of Contents
Danger Zone
Risky Territory
Caution Advised
Trusted but Verify
Safe & Secure

Zulily → Safety Check

First checked October 6, 2025 at 7:16 PM
Website content and technical signals analyzed
Method: automated checks.
Trusted but Verify Key details in this review: low SmartCustomer score and public traffic visibility. Review the evidence before relying on the site.
Trust signal radar Normalized trust signals for zulily.com Domain Maturity: 6020 days Domain Maturity Warning Cleanliness: 0 detections Warning Cleanliness Safety Level: 1 negative tag, 2 warning signals Safety Level Positive Signals: 5 positive signals Positive Signals Popularity: Tranco rank 44,070 Popularity Trust Zone: .com Trust Zone Operational Signals: 2 detected services Operational Signals Location Credibility: Hosting country US Location Credibility
Figure 1. Trust signal radar for zulily.com. Larger shaded area indicates stronger trust signals.

How we scored zulily.com

On-page mentions:
Shopping, Luxury Watches, Quick Payment, Pets, Shoes, Accessories, Jewelry, Clothing, Beauty, Home Goods, Bedding, Kitchen, Garden, Underwear
Tech signals:
Advertising Network, Shopify Platform, Meta Verified, Facebook Integration
Positive signals:
  • no major malware/phishing detections
  • strong independent trust
  • a Meta-verified presence
  • popular site
  • a long-term domain history (16.5 years)
  • an active SSL certificate (3 months)
  • multi-language support
Context signals:
  • standard payment methods
  • content related to online shopping and ecommerce; pet products and information
Negative signals:
  • low third-party review ratings
Review sentiment:
Unfavorable
1.8 / 5 ★★☆☆☆
Based on analysis of 6,128 reviews from SmartCustomer and other public sources.
Last checked April 8, 2026 at 11:16 AM by Gridinsoft Trust Model v2.4.2
This domain was registered 16 years ago through the company GoDaddy.com, LLC and ownership information is not publicly available.

About zulily.com

We reviewed zulily.com and found a mix of positive and cautionary signals. The site does not currently look like a confirmed scam, but the evidence is not strong enough to treat it as fully established either. The current trust score is 71/100. Key signals include low SmartCustomer score, online shopping context, and Shopify storefront. Public review signals are mixed across third-party sources, so key commercial claims should still be checked independently. Use payment methods with buyer protection and review recent customer feedback before relying on this site.

Figure 2. Website screenshot for Zulily.com. 2026-04-08 14:16:20

FAQ

Is zulily.com safe?

Current analysis does not clearly confirm that zulily.com is safe. Important context includes low SmartCustomer score and online shopping context. Independent verification is still recommended before relying on it.

Why does zulily.com have mixed reputation signals?

Key factors include registrar information (GoDaddy.com, LLC), hosting in CA, a domain age of 16.5 years, and presence in public traffic rankings. Major malware and phishing engines did not report active blacklist detections at the time of review, but reputation-related warning signals were still present. The trust score blends security detections, domain and infrastructure signals, on-page behavior patterns, and public review history when available. The overall assessment remains mixed because third-party reputation sources do not point to a fully consistent trust profile.

Is zulily.com reliable for online purchases?

Current analysis does not show major malware or phishing threats. Buyers should still review return policies, delivery terms, and recent independent customer feedback before paying.

Zulily Digital Footprints

A structured view of the site's detected themes, page signals, and related online footprint elements.

Shopping

This site shows e-commerce functionality, including product listings, cart flow, and checkout-related elements.

Reliable Payment Method

Payment processing utilizes established and secure payment systems including major credit cards, PayPal, or other recognized financial service providers. These payment methods typically offer fraud protection and dispute resolution mechanisms to safeguard consumers.

Expensive Brand

The website features luxury brand names or high-value products. This may indicate potential counterfeit merchandise or unauthorized brand usage, particularly if the site lacks official dealer authorization. Exercise heightened caution when evaluating authenticity.

Luxury Watches
Deals
Quick Payment
Pets
Shoes
Accessories
Jewelry
Clothing
Beauty
Home Goods
Bedding
Kitchen
Garden
Underwear
Discount
Advertising Network
Shopify Platform

Our analyzer determines that this website is using Shopify CMS. Shopify is a popular e-commerce platform, powering around 4.4% of websites globally.

Google Tag Manager

This website uses Google Tag Manager to add and update tracking tags on its website.

Meta Verified

This website is linked to a verified entity on Meta's platforms, helping to reduce the risk of impersonation or fraud.

Facebook Integration
Social Media Links

The presence of social media links on the website indicates that it references social media accounts. This signal alone does not confirm ownership or authenticity of those profiles.

Multilanguage

The website provides multi-language support, demonstrating international accessibility and commitment to diverse user populations. Multi-language implementation typically indicates professional development standards and global operational scope, representing a positive trust indicator.

Popular Site

zulily.com shows elevated traffic signals relative to similar domains; this is generally positive but does not by itself prove legitimacy.

Low SmartCustomer Score

This site has a low SmartCustomer score (1.8) based on 4523 reviews, indicating a low level of trust from customers.

Long Term Domain

This site is registered for an extended period, which is generally a positive continuity signal.

Established Domain

zulily.com has maintained active domain presence over time, indicating operational continuity.

Color Guide
  • Requires special attention Marks high-risk findings that should be reviewed first.
  • Exercise caution Highlights areas involving user data, payments, or permissions.
  • Positive indicators Shows trust signals that support the site's reliability.
  • Neutral General context that does not increase or reduce risk on its own.

Domain Information

Created December 10, 2009 at 2:16 AM Updated: March 20, 2025 at 10:10 PM · Expires: December 10, 2032 at 2:16 AM
Domain Age 16.5 years
Registrar GoDaddy.com, LLC IANA ID: 146
Abuse Email [email protected]
Domain Status Client: Delete · Renew · Transfer Prohibited +1 more · DNSSEC: UNSIGNED
Top Level Domain .com Generic TLD

Technical Details

IP Address 23.227.38.65
Hostname myshopify.com
Hosting Provider Cloudflare, Inc. Ottawa, Ontario, CA · Hosting Provider · Anonymous network · Anycast
Network AS13335 - Cloudflare, Inc. Hosting
SSL Certificate E7 TLS 1.3 · Valid for: 3 months · from April 7, 2026 at 6:47 PM · to July 6, 2026 at 6:47 PM
Name Servers pdns01.domaincontrol.com
pdns02.domaincontrol.com

Content Analysis

Website title Zulily | Daily Deals on Fashion, Home, Kids’ Items & More
Website description Shop Zulily for daily deals on clothing, home décor, toys, beauty, and more. Discover top brands and unique finds at up to 90% off.
Available languages
Mentioned hosts (63)
zulily.com ecommplugins-scripts.trustpilot.com www.instagram.com www.zulily.com api.getredo.com shdid.me s.amazon-adsystem.com googleads.g.doubleclick.net ecommplugins-trustboxsettings.trustpilot.com fonts.shopifycdn.com cdn.shopify.com cdn-loyalty.yotpo.com cdn-widgetsrepository.yotpo.com skosm.klarna.com js.appboycdn.com and 48 more

Security Analysis

Detection Signatures These signatures are used to generate the security fingerprint below.
Shopping Reliable Payment Method Expensive Brand Luxury Watches Deals Quick Payment Pets Shoes Accessories Jewelry Clothing Beauty Home Goods Bedding Kitchen Garden Underwear Discount Shopify Platform Social Media Links Low SmartCustomer Score
Verified Services This domain has been verified by the following legitimate services and organizations, confirming authentic ownership and proper email security configuration.
Google GWS Google Workspace verification. Google Verification Domain ownership verified by Google.
Security Fingerprint Unique identifier based on site analysis

Are You the Owner?

If you own Zulily.com and want to challenge the trust score, please submit a review request via portal.gridinsoft.com. There you can claim your profile and add verified company/contact details. If you cannot access the portal, email legal(at)gridinsoft.com with proof of legitimacy and contact details. We never charge website owners for reviews or reconsideration requests. For more information, please review our Disclaimer.

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Gridinsoft Portal
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Your score for zulily.com
71
points /100
The score is based on a 1-100 scale, with 100 being the most reputable.

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