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Wayfair.com Reputation Check

July 6, 2026 at 2:08 AM
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Checked by Website Reputation Checker
Table of Contents
Danger Zone
Risky Territory
Caution Advised
Trusted but Verify
Safe & Secure

Wayfair → Safety Check

First checked April 27, 2025 at 5:12 PM
Website content and technical signals analyzed
Method: automated checks + analyst review.
Every website owner can claim their profile for free and engage with reviewers.
Likely Safe Strong trust evidence leads the assessment: 22.1-year domain history, public traffic rank, and business infrastructure. Mixed review signals still deserve a quick check.
Trust signal radar Normalized trust signals for wayfair.com Domain Maturity: 8054 days Domain Maturity Warning Cleanliness: 0 detections Warning Cleanliness Safety Level: 3 negative tags, 1 warning signal Safety Level Positive Signals: 8 positive signals Positive Signals Popularity: Tranco rank 2,482 Popularity Trust Zone: .com Trust Zone Operational Signals: 20 detected services Operational Signals Location Credibility: Hosting country US Location Credibility
Figure 1. Trust signal radar for wayfair.com. Larger shaded area indicates stronger trust signals.

How we scored wayfair.com

On-page mentions:
Shopping, Guns, Furniture, Home Goods, Bedding, Kitchen, Garden
Tech signals:
Corporate Registration
Positive signals:
  • no major malware/phishing detections
  • good BBB rating and BBB accreditation
  • verified business services
  • business infrastructure
  • popular site
  • a long-term domain history (22.1 years)
  • an active SSL certificate (3 months)
  • strong independent trust
  • multi-language support
Negative signals:
  • low third-party review ratings
  • low third-party customer review scores
  • a low user rating from 9991 reviews
Context signals:
  • content related to online shopping and ecommerce
Review sentiment:
Negative
1.4 / 5 ★☆☆☆☆
Based on analysis of 9,991 reviews from SmartCustomer, BBB, and other public sources.
95 /100
Trust Score
22.1 years
Domain Age
US
Location
Last checked July 6, 2026 at 2:08 AM by Gridinsoft Trust Model v2.4.9
Wayfair is an online retailer that sells furniture and home goods. They offer a wide selection of products at competitive prices, making it easy for customers to find exactly what they need for their home decor.
This domain was registered 22 years ago through the company MarkMonitor, Inc. and ownership information is not publicly available.
For complaint

About wayfair.com

We reviewed wayfair.com and found a strong trust profile with some mixed public feedback. Current checks lean more legitimate than deceptive, and the current trust score is 95/100. Key signals include no major malware/phishing detections, good BBB rating and BBB accreditation, and verified business services. Public review signals are mixed across third-party sources, but the broader legitimacy and infrastructure signals remain strong. If you rely on this site for important services, review recent user feedback and current service terms before proceeding.

Wayfair.com
Figure 2. Website screenshot for Wayfair.com. 2026-07-06 05:08:25

FAQ

Is wayfair.com safe?

Based on current analysis, wayfair.com leans generally safe with a 95/100 trust score. Key trust factors include 22.1-year domain history, public traffic rank, and business infrastructure; mixed review signals should still be checked.

What supports the trust score for wayfair.com?

Key factors include registrar information (MarkMonitor, Inc.), hosting in US, presence in public traffic rankings, and content related to online shopping and ecommerce. Major malware and phishing engines did not report active blacklist detections at the time of review, but reputation-related warning signals were still present. The trust score blends security detections, domain and infrastructure signals, on-page behavior patterns, and public review history when available. The overall assessment remains mixed because third-party reputation sources do not point to a fully consistent trust profile.

Is wayfair.com reliable for online purchases?

Current analysis does not show major malware or phishing threats. Buyers should still review return policies, delivery terms, and recent independent customer feedback before paying.

Wayfair Digital Footprints

A structured view of the site's detected themes, page signals, and related online footprint elements.

Shopping

This site shows e-commerce functionality, including product listings, cart flow, and checkout-related elements.

Guns
Registration Form

This website implements data collection forms that may request personal information including names, email addresses, phone numbers, or other sensitive details. You should verify its legitimacy and review privacy policies before submitting personal data.

Furniture
Home Goods
Bedding
Kitchen
Garden
Discount
Multilanguage

The website provides multi-language support, demonstrating international accessibility and commitment to diverse user populations. Multi-language implementation typically indicates professional development standards and global operational scope, representing a positive trust indicator.

Popular Site

This site shows elevated traffic signals relative to similar domains; this is generally positive but does not by itself prove legitimacy.

Low SmartCustomer Score

This site has a low SmartCustomer score (1.5) based on 2090 reviews, indicating a low level of trust from customers.

Long Term Domain

wayfair.com is registered for an extended period, which is generally a positive continuity signal.

Established Domain

This site has maintained active domain presence over time, indicating operational continuity.

Good BBB Rating

This site has a high BBB (Better Business Bureau) rating of A+, indicating strong business practices and customer trust. This is a positive indicator of legitimacy.

BBB Accredited

wayfair.com is an accredited member of the Better Business Bureau, demonstrating commitment to ethical business practices and customer satisfaction.

Low BBB Reviews

This site has negative customer reviews on the Better Business Bureau (1.1 stars from 2202 reviews), indicating customer dissatisfaction and potential service issues.

Corporate Registration

This domain is registered through a corporate-focused registrar, MarkMonitor, Inc., commonly used by established organizations for managed domain protection and portfolio control.

Verified Business Services

The domain wayfair.com publishes TXT verification records for multiple third-party business platforms. This indicates that the domain has been connected to those services at the DNS level.

Business Infrastructure

This domain is configured for several service layers, such as email delivery, platform verification, or security tooling. This reflects a broader operational setup than a minimal single-purpose deployment.

Color Guide
  • Requires special attention Marks high-risk findings that should be reviewed first.
  • Exercise caution Highlights areas involving user data, payments, or permissions.
  • Positive indicators Shows trust signals that support the site's reliability.
  • Neutral General context that does not increase or reduce risk on its own.

Domain Information

Created June 16, 2004 at 6:03 PM Updated: May 15, 2025 at 9:22 AM · Expires: June 16, 2027 at 6:03 PM
Domain Age 22.1 years
Registrant US (United States)
Registrar MarkMonitor, Inc. IANA ID: 292
Abuse Email [email protected]
Domain Status Client Delete Prohibited ( · Client Delete Prohibited · Client Transfer Prohibited ( +9 more · DNSSEC: UNSIGNED
Top Level Domain .com Generic TLD

Technical Details

HTTP status 301
IP Address 151.101.129.252
Hosting Provider AS54113 Fastly, Inc. San Francisco, California, US
SSL Certificate E7 TLS 1.3 · Valid for: 3 months · from May 10, 2026 at 9:54 AM · to August 8, 2026 at 9:54 AM
Name Servers dns1.p02.nsone.net
dns2.p02.nsone.net
dns3.p02.nsone.net
dns4.p02.nsone.net

Content Analysis

Website title Access to this page has been denied
Website description px-captcha
Primary Language
Mentioned hosts (10)
client.px-cloud.net ift.px-cloud.net collector-px3vk96i6i.px-cloud.net wayfair.com assets.wfcdn.com fonts.googleapis.com www.wayfair.com collector-px3vk96i6i.px-client.net fonts.gstatic.com crcldu.com

Security Analysis

Detection Signatures These signatures are used to generate the security fingerprint below.
Shopping Guns Registration Form Furniture Home Goods Bedding Kitchen Garden Discount Low SmartCustomer Score Low BBB Reviews
Verified Services This domain has been verified by the following legitimate services and organizations, confirming authentic ownership and proper email security configuration.
Adobe IDP Adobe Identity Management. Apple Apple Inc. services verification. Atlassian Software development tools (Jira, Confluence). Atlassian SENDING Atlassian email sending verification. Cursor SSO AI code editor single sign-on. DocuSign Electronic signature and agreement platform. GlobalSign SSL certificate authority. Google Verification Domain ownership verified by Google. Jamf Apple device management solution. Microsoft 365 Microsoft cloud productivity suite (Office, email, etc.). Miro Online collaborative whiteboard platform. OneTrust Privacy and security compliance platform. Slack Team communication and collaboration platform. Smartsheet Work management and collaboration platform. Sonatype Software supply chain security. Stripe Online payment processing platform. Teamviewer SSO TeamViewer Single Sign-On. Twilio Cloud communications platform (SMS, voice). Wiz Cloud security platform. Workplace Communication tool by Meta.
Security Fingerprint Unique identifier based on site analysis
arizona-yankee-fifteen-spring

Are You the Owner?

If you own Wayfair.com and want to challenge the trust score, please submit a review request via portal.gridinsoft.com. There you can claim your profile and add verified company/contact details. If you cannot access the portal, email legal(at)gridinsoft.com with proof of legitimacy and contact details. We never charge website owners for reviews or reconsideration requests. For more information, please review our Disclaimer.

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Your score for wayfair.com
95
points /100
The score is based on a 1-100 scale, with 100 being the most reputable.
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