Likely Safe
Strong trust evidence leads the assessment:
28.5-year domain history, public traffic rank, and business infrastructure. Mixed review signals still deserve a quick check.
This domain was registered February 27, 1998 at 5:00 AM through the company Network Solutions, LLC
and ownership information is not publicly available.
We reviewed ulta.com and found a strong trust profile with some mixed public feedback. Current checks lean more legitimate than deceptive, and the current trust score is 95/100. Key signals include no major malware/phishing detections, verified business services, and business infrastructure. Public review signals are mixed across third-party sources, but the broader legitimacy and infrastructure signals remain strong. If you plan to use paid services through this site, review recent customer feedback, pricing terms, and support expectations before proceeding.
Figure 2.
Website screenshot for Ulta.com.
2026-08-25 05:48:06
FAQ
Is ulta.com safe?
Based on current analysis, ulta.com leans generally safe with a 95/100 trust score. Key trust factors include 28.5-year domain history, public traffic rank, and business infrastructure; mixed review signals should still be checked.
Why does ulta.com look trustworthy?
Key factors include registrar information (Network Solutions, LLC), hosting in US, a domain age of 28.5 years, and presence in public traffic rankings. Major malware and phishing engines did not report active blacklist detections at the time of review, but reputation-related warning signals were still present. The trust score blends security detections, domain and infrastructure signals, on-page behavior patterns, and public review history when available. The overall assessment remains mixed because third-party reputation sources do not point to a fully consistent trust profile.
Is ulta.com reliable for online purchases?
Current analysis suggests ulta.com is reasonably reliable for online purchases, but buyers should still review return policies, delivery terms, and recent independent customer feedback before paying.
Ulta Digital Footprints
A structured view of the site's detected themes, page signals, and related online footprint elements.
Reliable Payment Method
Payment processing utilizes established and secure payment systems including major credit cards, PayPal, or other recognized financial service providers. These payment methods typically offer fraud protection and dispute resolution mechanisms to safeguard consumers.
Expensive Brand
The website features luxury brand names or high-value products. This may indicate potential counterfeit merchandise or unauthorized brand usage, particularly if the site lacks official dealer authorization. Exercise heightened caution when evaluating authenticity.
Deals
Registration Form
Automated page analysis detected form or data-entry functionality on ulta.com. Forms can involve user-submitted information, so verify ownership and privacy terms before entering data.
Shopping
This site shows e-commerce functionality, including product listings, cart flow, and checkout-related elements.
Accessories
Beauty
Perfumes & Fragrances
Review System
This site integrates user-review or rating mechanisms; this improves transparency, but review authenticity may vary.
Android App
The ulta.com website offers a mobile application for Android devices, indicating expanded platform presence beyond web-based services.
Apple App
This website has an iOS mobile application available, indicating cross-platform accessibility for Apple device users.
Social Media Links
The presence of social media links on the website indicates that it references social media accounts. This signal alone does not confirm ownership or authenticity of those profiles.
Long Term SSL Certificate
The SSL certificate for ulta.com is valid for more than 6 months, indicating a long-term commitment to security and trust.
Popular Site
This site shows elevated traffic signals relative to similar domains; this is generally positive but does not by itself prove legitimacy.
Long Term Domain
This site is registered for an extended period, which is generally a positive continuity signal.
Established Domain
ulta.com has maintained active domain presence over time, indicating operational continuity.
Verified X Profile
Ownership verification confirms that this site controls the X profile @ultabeauty (Ulta Beauty) (669,817 followers, 560 following, 103,578 posts, listed 2,459 times, since 2009, no account badge, location: USA).
Verified YouTube Channel
Ownership verification confirms that this site controls the YouTube channel ultabeauty (@ultabeauty) (120,000 subscribers, 2,418 videos, 548,656,753 total views, since 2007).
Verified Business Services
The domain ulta.com publishes TXT verification records for multiple third-party business platforms. This indicates that the domain has been connected to those services at the DNS level.
Business Infrastructure
This domain is configured for several service layers, such as email delivery, platform verification, or security tooling. This reflects a broader operational setup than a minimal single-purpose deployment.
Strong Community Presence
This site has ownership-verified social or community presence with substantial audience reach.
Domain Information
CreatedFebruary 27, 1998 at 5:00 AMUpdated: January 27, 2026 at 6:53 AM · Expires: February 26, 2030 at 5:00 AM
twitter.combf78180lnp.bf.dynatrace.comwww.ulta.comwww.instagram.comwww.tiktok.comwww.pinterest.comcareers.ulta.complay.google.coms.go-mpulse.netwww.youtube.comd.comenity.netulta.comc.go-mpulse.netapps.apple.comwww.facebook.com
and 4 more
Security Analysis
Detection SignaturesThese signatures are used to generate the security fingerprint below.
Verified ServicesThis domain has been verified by the following legitimate services and organizations, confirming authentic ownership and proper email security configuration.
Abuseipdb
Apple
Apple Inc. services verification.
Atlassian
Software development tools (Jira, Confluence).
Cursor SSO
AI code editor single sign-on.
Dropbox
Cloud file storage and sharing service.
Dynatrace
Application performance monitoring.
Google Verification
Domain ownership verified by Google.
Hcp
HashiCorp Cloud Platform verification.
Heyhack
Intersight
Jamf
Apple device management solution.
Liveramp
Data connectivity platform.
Microsoft 365
Microsoft cloud productivity suite (Office, email, etc.).
Miro
Online collaborative whiteboard platform.
MongoDB
NoSQL database platform.
OneTrust
Privacy and security compliance platform.
Postman
Postman API platform verification.
Smartsheet
Work management and collaboration platform.
Security FingerprintUnique identifier based on site analysis
Ulta.com is ranked among the top 10,000 websites globally, indicating a very high volume of traffic.
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Are You the Owner?
If you own Ulta.com and want to challenge the trust score, please submit a review request via portal.gridinsoft.com. There you can claim your profile and add verified company/contact details. If you cannot access the portal, email legal(at)gridinsoft.com with proof of legitimacy and contact details. We never charge website owners for reviews or reconsideration requests. For more information, please review our Disclaimer.
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Help protect others by sharing this page on social media! The more people who know about ulta.com, the fewer chances they have to deceive someone else.Help others evaluate ulta.com by sharing this page on social media!
Help protect others by sharing this page on social media! The more people who know about ulta.com, the fewer chances they have to deceive someone else. Help others evaluate ulta.com by sharing this page on social media!