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Farmers.co.nz Reputation Review

July 28, 2026 at 6:46 AM
Checked by Website Reputation Checker
Table of Contents
Danger Zone
Risky Territory
Caution Advised
Trusted but Verify
Safe & Secure

Farmers → Safety Check

First checked July 28, 2026 at 6:46 AM
Website content and technical signals analyzed
Method: automated checks.
Trusted but Verify Current checks lean positive for this site, supported by no major malware/phishing detections and long visible domain history (29.3 years), though a basic verification step is still sensible.
Trust signal radar Normalized trust signals for farmers.co.nz Domain Maturity: 10687 days Domain Maturity Warning Cleanliness: 0 detections Warning Cleanliness Safety Level: 0 negative tags, 2 warning signals Safety Level Positive Signals: 7 positive signals Positive Signals Popularity: Tranco rank 25,973 Popularity Trust Zone: .co.nz Trust Zone Operational Signals: 5 detected services Operational Signals Location Credibility: Hosting country US Location Credibility
Figure 1. Trust signal radar for farmers.co.nz. Larger shaded area indicates stronger trust signals.

How we scored farmers.co.nz

On-page mentions:
Shopping, Accessories, Clothing, Furniture, Beauty, Home Goods, Bedding, Kitchen, Toys, Underwear, Perfumes & Fragrances
Tech signals:
Facebook Integration
Positive signals:
  • no major malware/phishing detections
  • strong independent trust
  • a long-term SSL certificate (12 months)
  • a long-term domain history (29.3 years)
  • a verified profile linked to this domainYouTubeFarmers@farmersnz · 6,080 subscribers · 16.7 years
  • business infrastructure
  • popular site
  • verified business services
Context signals:
  • mixed review sentiment across available feedback
  • content related to online shopping and ecommerce
Review sentiment:
Unfavorable
2.8 / 5 ★★★☆☆
Based on analysis of 358 reviews from public sources.
Last checked July 28, 2026 at 6:46 AM by Gridinsoft Trust Model v2.5.0
This domain was registered 29 years ago through the company Key-Systems GmbH and ownership information is not publicly available. Complaint contact not found.

About farmers.co.nz

We reviewed farmers.co.nz and found mostly positive signals. Current checks lean toward a legitimate, lower-risk profile, although a few caution points still keep it short of a fully verified standing. The current trust score is 71/100. Key signals include no major malware/phishing detections, strong independent trust, and a long-term SSL certificate (12 months). Public feedback is mixed, so service quality, refunds, and order handling should still be checked.

Figure 2. Website screenshot for Farmers.co.nz. 2026-07-28 09:46:25

FAQ

Is farmers.co.nz safe?

Based on current analysis, farmers.co.nz appears to be generally safe. No major malware or phishing threats were detected, and strong independent trust and a long-term SSL certificate (12 months) support this assessment. Basic verification is still reasonable before relying on the site.

Why does farmers.co.nz look trustworthy?

Key factors include registrar information (Key-Systems GmbH), hosting in US, a domain age of 29.3 years, and presence in public traffic rankings. Major malware and phishing engines did not report active blacklist detections at the time of review. The trust score blends security detections, domain and infrastructure signals, on-page behavior patterns, and public review history when available. Taken together, these factors support a mostly positive trust assessment, although routine verification is still reasonable.

Is farmers.co.nz reliable for online purchases?

Current analysis suggests farmers.co.nz is reasonably reliable for online purchases, but buyers should still review return policies, delivery terms, and recent independent customer feedback before paying.

Farmers Digital Footprints

A structured view of the site's detected themes, page signals, and related online footprint elements.

Expensive Brand

The website features luxury brand names or high-value products. This may indicate potential counterfeit merchandise or unauthorized brand usage, particularly if the site lacks official dealer authorization. Exercise heightened caution when evaluating authenticity.

Registration Form

This website implements data collection forms that may request personal information including names, email addresses, phone numbers, or other sensitive details. You should verify its legitimacy and review privacy policies before submitting personal data.

Shopping

farmers.co.nz shows e-commerce functionality, including product listings, cart flow, and checkout-related elements.

Accessories
Clothing
Furniture
Beauty
Home Goods
Bedding
Kitchen
Toys
Underwear
Perfumes & Fragrances
Discount
Google Tag Manager

This website uses Google Tag Manager to add and update tracking tags on its website.

Facebook Integration
jQuery Library
Long Term SSL Certificate

The SSL certificate for this site is valid for more than 6 months, indicating a long-term commitment to security and trust.

Popular Site

farmers.co.nz shows elevated traffic signals relative to similar domains; this is generally positive but does not by itself prove legitimacy.

Social Media Links

The presence of social media links on the website indicates that it references social media accounts. This signal alone does not confirm ownership or authenticity of those profiles.

Established Domain

This site has maintained active domain presence over time, indicating operational continuity.

High Trust Score
Verified YouTube Channel

Ownership verification confirms that farmers.co.nz controls the YouTube channel Farmers (@farmersnz) (6,080 subscribers, 377 videos, 3,998,564 total views, since 2009).

Verified Business Services

This domain publishes TXT verification records for multiple third-party business platforms. This indicates that the domain has been connected to those services at the DNS level.

Business Infrastructure

This domain is configured for several service layers, such as email delivery, platform verification, or security tooling. This reflects a broader operational setup than a minimal single-purpose deployment.

Color Guide
  • Requires special attention Marks high-risk findings that should be reviewed first.
  • Exercise caution Highlights areas involving user data, payments, or permissions.
  • Positive indicators Shows trust signals that support the site's reliability.
  • Neutral General context that does not increase or reduce risk on its own.

Domain Information

Created April 23, 1997 at 12:00 PM Updated: July 13, 2026 at 8:03 AM
Domain Age 29.3 years
Registrar Key-Systems GmbH
Domain Status Ok DNSSEC: UNSIGNED
Top Level Domain .co.nz Domain Extension

Technical Details

HTTP status 403
IP Address 23.44.201.55
Hostname a23-44-201-55.deploy.static.akamaitechnologies.com
Hosting Provider AS20940 Akamai International B.V. Secaucus, New Jersey, US
SSL Certificate DigiCert Global G3 TLS ECC SHA384 2020 CA1 TLSv1.3 · Valid for: 12 months · from October 5, 2025 at 12:00 AM · to October 6, 2026 at 11:59 PM
Name Servers a1-229.akam.net
a26-66.akam.net
a4-67.akam.net
a5-64.akam.net

Content Analysis

Website title Farmers | Your Store for Fashion, Beauty, Toys, Beds & Homewares
Website description Discover the latest trends in beauty, fashion, homewares, furniture and more at Farmers. Shop our wide selection of high-quality products, and experience outstanding customer service.
Primary Language
Profile
Farmers · @farmersnz · 6,080 subscribers · 16.7 years
Mentioned hosts (49)
s.go-mpulse.net tracking.crazyegg.com stats.g.doubleclick.net www.google.ca instagram.com p.typekit.net www.pinterest.com www.googleadservices.com googleads.g.doubleclick.net r3.trackedweb.net assets-tracking.crazyegg.com c.riskified.com farmers.co.nz www.tiktok.com www.google.com and 34 more

Security Analysis

Detection Signatures These signatures are used to generate the security fingerprint below.
Expensive Brand Registration Form Shopping Accessories Clothing Furniture Beauty Home Goods Bedding Kitchen Toys Underwear Perfumes & Fragrances Discount jQuery Library
Verified Services This domain has been verified by the following legitimate services and organizations, confirming authentic ownership and proper email security configuration.
Apple Apple Inc. services verification. Bw Google Verification Domain ownership verified by Google. OpenAI AI research company (ChatGPT, GPT). Za
Security Fingerprint Unique identifier based on site analysis

Are You the Owner?

If you own Farmers.co.nz and want to challenge the trust score, please submit a review request via portal.gridinsoft.com. There you can claim your profile and add verified company/contact details. If you cannot access the portal, email legal(at)gridinsoft.com with proof of legitimacy and contact details. We never charge website owners for reviews or reconsideration requests. For more information, please review our Disclaimer.

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Your score for farmers.co.nz
71
points /100
The score is based on a 1-100 scale, with 100 being the most reputable.
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