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Booking.com Reputation Check

June 4, 2026 at 12:38 AM
Checked by Website Reputation Checker
Table of Contents
Danger Zone
Risky Territory
Caution Advised
Trusted but Verify
Safe & Secure

Booking → Safety Check

First checked June 1, 2025 at 2:04 AM
Website content and technical signals analyzed
Method: automated checks + analyst review.
Verified Safe Strong trust evidence leads the assessment: 28.1-year domain history, public traffic rank, and business infrastructure. Mixed review signals still deserve a quick check.
Trust signal radar Normalized trust signals for booking.com Domain Maturity: 10274 days Domain Maturity Warning Cleanliness: 0 detections Warning Cleanliness Safety Level: 3 negative tags, 1 warning signal Safety Level Positive Signals: 9 positive signals Positive Signals Popularity: Tranco rank 261 Popularity Trust Zone: .com Trust Zone Operational Signals: 30 detected services Operational Signals Location Credibility: Hosting country US Location Credibility
Figure 1. Trust signal radar for booking.com. Larger shaded area indicates stronger trust signals.

How we scored booking.com

On-page mentions:
Travel Service, Gift Card, Phones, Service Provider
Tech signals:
Corporate Registration, Strong Community Presence
Positive signals:
Negative signals:
  • low third-party review ratings
  • low third-party customer review scores
  • a low user rating from 121665 reviews
Context signals:
  • content related to travel-related services
Review sentiment:
Unfavorable
1.6 / 5 ★★☆☆☆
Based on analysis of 121,665 reviews from SmartCustomer, BBB, and other public sources.
Last checked June 4, 2026 at 12:38 AM by Gridinsoft Trust Model v2.4.7
This domain was registered 28 years ago through the company MarkMonitor Inc. and ownership information is not publicly available.

About booking.com

We reviewed booking.com and found a strong trust profile with some mixed public feedback. Current checks lean more legitimate than deceptive, and the current trust score is 95/100. Key signals include no major malware/phishing detections, verified business services, and business infrastructure. Public review signals are mixed across third-party sources, but the broader legitimacy and infrastructure signals remain strong. If you rely on this site for important services, review recent user feedback and current service terms before proceeding.

Figure 2. Website screenshot for Booking.com. 2026-06-04 03:38:47

FAQ

Is booking.com safe?

Based on current analysis, booking.com leans generally safe with a 95/100 trust score. Key trust factors include 28.1-year domain history, public traffic rank, and business infrastructure; mixed review signals should still be checked.

What supports the trust score for booking.com?

Key factors include registrar information (MarkMonitor Inc.), hosting in US, a domain age of 28.1 years, and presence in public traffic rankings. Major malware and phishing engines did not report active blacklist detections at the time of review, but reputation-related warning signals were still present. The final verdict also reflects manual expert review. The trust score blends security detections, domain and infrastructure signals, on-page behavior patterns, and public review history when available. The overall assessment remains mixed because third-party reputation sources do not point to a fully consistent trust profile.

Booking Digital Footprints

A structured view of the site's detected themes, page signals, and related online footprint elements.

Travel Service
Deals
Gift Card
Registration Form

This website implements data collection forms that may request personal information including names, email addresses, phone numbers, or other sensitive details. You should verify its legitimacy and review privacy policies before submitting personal data.

Phones
Cookie Consent

This site implements a cookie-consent interface for managing tracking and data-collection preferences.

Service Provider
Google Tag Manager

The booking.com website uses Google Tag Manager to add and update tracking tags on its website.

Long Term SSL Certificate

The SSL certificate for this site is valid for more than 6 months, indicating a long-term commitment to security and trust.

Multilanguage

The website provides multi-language support, demonstrating international accessibility and commitment to diverse user populations. Multi-language implementation typically indicates professional development standards and global operational scope, representing a positive trust indicator.

Popular Site

booking.com shows elevated traffic signals relative to similar domains; this is generally positive but does not by itself prove legitimacy.

Low SmartCustomer Score

This site has a low SmartCustomer score (1.2) based on 4275 reviews, indicating a low level of trust from customers.

Social Media Links

The presence of social media links on the website indicates that it references social media accounts. This signal alone does not confirm ownership or authenticity of those profiles.

Long Term Domain

booking.com is registered for an extended period, which is generally a positive continuity signal.

Established Domain

This site has maintained active domain presence over time, indicating operational continuity.

Verified X Profile

Ownership verification confirms that this site controls the X profile @bookingcom (This site) (213,533 followers, 3,493 following, 188,008 posts, listed 1,409 times, since 2009, no account badge).

Verified LinkedIn Page

Ownership verification confirms that booking.com controls the LinkedIn page This site (1,155,147 followers, 0 LinkedIn employees, company size 10,001+ employees, founded unknown, industry: Software Development, headquarters: Amsterdam, North Holland).

Low BBB Reviews

This site has negative customer reviews on the Better Business Bureau (1.0 stars from 1267 reviews), indicating customer dissatisfaction and potential service issues.

Corporate Registration

This domain is registered through a corporate-focused registrar, MarkMonitor Inc., commonly used by established organizations for managed domain protection and portfolio control.

Verified Business Services

The domain booking.com publishes TXT verification records for multiple third-party business platforms. This indicates that the domain has been connected to those services at the DNS level.

Business Infrastructure

This domain is configured for several service layers, such as email delivery, platform verification, or security tooling. This reflects a broader operational setup than a minimal single-purpose deployment.

Strong Community Presence

This site has ownership-verified social or community presence with substantial audience reach.

Color Guide
  • Requires special attention Marks high-risk findings that should be reviewed first.
  • Exercise caution Highlights areas involving user data, payments, or permissions.
  • Positive indicators Shows trust signals that support the site's reliability.
  • Neutral General context that does not increase or reduce risk on its own.

Domain Information

Created April 17, 1998 at 4:00 AM Updated: March 15, 2025 at 9:09 AM · Expires: April 16, 2027 at 4:00 AM
Domain Age 28.1 years
Registrar MarkMonitor Inc. IANA ID: 292
Abuse Email [email protected]
Domain Status Client Delete Prohibited · Client Transfer Prohibited · Client Update Prohibited +3 more · DNSSEC: UNSIGNED
Top Level Domain .com Generic TLD

Technical Details

HTTP status 202
IP Address 52.85.61.84
Hostname server-52-85-61-84.ewr53.r.cloudfront.net
Hosting Provider Amazon.com, Inc. Newark, New Jersey, US
Network AS16509 - Amazon.com, Inc. Hosting
SSL Certificate DigiCert Global G2 TLS RSA SHA256 2020 CA1 TLS 1.3 · Valid for: 11 months · from December 18, 2025 at 12:00 AM · to October 30, 2026 at 11:59 PM
Name Servers ns-1288.awsdns-33.org
ns-1959.awsdns-52.co.uk
ns-508.awsdns-63.com
ns-716.awsdns-25.net

Content Analysis

Website title Booking.com | Official site | The best hotels, flights, car rentals & accommodations
Website description Explore the world with Booking.com. Big savings on homes, hotels, flights, car rentals, taxis, and attractions – build your perfect trip on any budget.
Available languages
CATALAN
Profile
@bookingcom · 213,533 followers · 17.2 years
Booking.com · 1,155,147 followers · Software Development · size 10,001+ employees
Mentioned hosts (34)
careers.booking.com secure.booking.com cf2.bstatic.com sink.gw.booking.com s.yimg.jp sustainability.booking.com www.opentable.com business.booking.com join.booking.com t-cf.bstatic.com www.bookingholdings.com d8c14d4960ca.b8b847c3.us-east-1.token.awswaf.com cf.bstatic.com js.adsrvr.org www.google.com and 19 more

Security Analysis

Detection Signatures These signatures are used to generate the security fingerprint below.
Travel Service Deals Gift Card Registration Form Phones Cookie Consent Service Provider Low SmartCustomer Score Low BBB Reviews
Verified Services This domain has been verified by the following legitimate services and organizations, confirming authentic ownership and proper email security configuration.
Adobe IDP Adobe Identity Management. Apple Apple Inc. services verification. Asv Approved Scanning Vendor (PCI DSS) verification. Atlassian Software development tools (Jira, Confluence). Atlassian SENDING Atlassian email sending verification. Canva Online graphic design platform. Cisco CI Cisco Cloud infrastructure and identity verification. Cursor SSO AI code editor single sign-on. Docker Containerization platform verification. DocuSign Electronic signature and agreement platform. Dynatrace Application performance monitoring. Ecostruxure IT Fastly Edge cloud platform and CDN. GlobalSign SSL certificate authority. Google Verification Domain ownership verified by Google. Hpe GREENLAKE Intersight Jamf Apple device management solution. LogMeIn Remote access and support software. Mandrill Transactional email service by Mailchimp. Microsoft 365 Microsoft cloud productivity suite (Office, email, etc.). Miro Online collaborative whiteboard platform. MongoDB NoSQL database platform. OneTrust Privacy and security compliance platform. OpenAI AI research company (ChatGPT, GPT). Palo Alto Networks Enterprise cybersecurity company. Smartsheet Work management and collaboration platform. Workplace Communication tool by Meta. Wrike Project management and collaboration platform. Zoom Video conferencing and online meetings platform.
Security Fingerprint Unique identifier based on site analysis

Are You the Owner?

If you own Booking.com and want to challenge the trust score, please submit a review request via portal.gridinsoft.com. There you can claim your profile and add verified company/contact details. If you cannot access the portal, email legal(at)gridinsoft.com with proof of legitimacy and contact details. We never charge website owners for reviews or reconsideration requests. For more information, please review our Disclaimer.

Leave a review

Share your real experience with booking.com. Is it a trustworthy site, or did you encounter any issues? The more detail you provide, the more helpful your review is for others!

Publication Tip

- Your feedback helps us improve our security scores.
- Detailed reviews describing your real-life experience have a much higher chance of being published.
- Your email remains confidential.

Gridinsoft Portal
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Your score for booking.com

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Matched by website fingerprint
95
points /100
The score is based on a 1-100 scale, with 100 being the most reputable.
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