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Asos.com Reputation Check

May 13, 2026 at 2:55 PM
Checked by Website Reputation Checker
Table of Contents
Danger Zone
Risky Territory
Caution Advised
Trusted but Verify
Safe & Secure

Asos → Safety Check

First checked April 8, 2025 at 11:16 AM
Website content and technical signals analyzed
Method: automated checks.
Likely Safe Strong trust evidence leads the assessment: 26.3-year domain history, public traffic rank, and business infrastructure. Mixed review signals still deserve a quick check.
Trust signal radar Normalized trust signals for asos.com Domain Maturity: 9594 days Domain Maturity Warning Cleanliness: 0 detections Warning Cleanliness Safety Level: 3 negative tags, 2 warning signals Safety Level Positive Signals: 7 positive signals Positive Signals Popularity: Tranco rank 3,295 Popularity Trust Zone: .com Trust Zone Operational Signals: 16 detected services Operational Signals Location Credibility: Hosting country GB Location Credibility
Figure 1. Trust signal radar for asos.com. Larger shaded area indicates stronger trust signals.

How we scored asos.com

On-page mentions:
Popular Bank, Sports, Shoes, Accessories, Jewelry, Clothing, Underwear
Tech signals:
Corporate Registration
Positive signals:
  • no major malware/phishing detections
  • verified business services
  • business infrastructure
  • popular site
  • a long-term domain history (26.3 years)
  • a long-term SSL certificate (7 months)
  • strong independent trust
  • multi-language support
Negative signals:
  • low third-party review ratings
  • low third-party customer review scores
  • a low user rating from 193093 reviews
Context signals:
  • content related to sports
  • standard payment methods
Review sentiment:
Unfavorable
1.8 / 5 ★★☆☆☆
Based on analysis of 193,093 reviews from SmartCustomer, BBB, and other public sources.
Last checked May 13, 2026 at 2:55 PM by Gridinsoft Trust Model v2.4.5
This domain was registered 26 years ago through the company CSC Corporate Domains, Inc. and ownership information is not publicly available.

About asos.com

We reviewed asos.com and found a strong trust profile with some mixed public feedback. Current checks lean more legitimate than deceptive, and the current trust score is 95/100. Key signals include no major malware/phishing detections, verified business services, and business infrastructure. Public review signals are mixed across third-party sources, but the broader legitimacy and infrastructure signals remain strong. If you rely on this site for important services, review recent user feedback and current service terms before proceeding.

Figure 2. Website screenshot for Asos.com. 2026-05-13 17:55:35

FAQ

Is asos.com safe?

Based on current analysis, asos.com leans generally safe with a 95/100 trust score. Key trust factors include 26.3-year domain history, public traffic rank, and business infrastructure; mixed review signals should still be checked.

What supports the trust score for asos.com?

Key factors include registrar information (CSC Corporate Domains, Inc.), hosting in US, a domain age of 26.3 years, and presence in public traffic rankings. Major malware and phishing engines did not report active blacklist detections at the time of review, but reputation-related warning signals were still present. The trust score blends security detections, domain and infrastructure signals, on-page behavior patterns, and public review history when available. The overall assessment remains mixed because third-party reputation sources do not point to a fully consistent trust profile.

Asos Digital Footprints

A structured view of the site's detected themes, page signals, and related online footprint elements.

Popular Bank
Reliable Payment Method

Payment processing utilizes established and secure payment systems including major credit cards, PayPal, or other recognized financial service providers. These payment methods typically offer fraud protection and dispute resolution mechanisms to safeguard consumers.

Expensive Brand

The website features luxury brand names or high-value products. This may indicate potential counterfeit merchandise or unauthorized brand usage, particularly if the site lacks official dealer authorization. Exercise heightened caution when evaluating authenticity.

Sports
Registration Form

The asos.com website implements data collection forms that may request personal information including names, email addresses, phone numbers, or other sensitive details. You should verify its legitimacy and review privacy policies before submitting personal data.

Shoes
Accessories
Jewelry
Clothing
Underwear
Cookie Consent

This site implements a cookie-consent interface for managing tracking and data-collection preferences.

Google Tag Manager

This website uses Google Tag Manager to add and update tracking tags on its website.

Social Media Links

The presence of social media links on the website indicates that it references social media accounts. This signal alone does not confirm ownership or authenticity of those profiles.

Long Term SSL Certificate

The SSL certificate for this site is valid for more than 6 months, indicating a long-term commitment to security and trust.

Multilanguage

The website provides multi-language support, demonstrating international accessibility and commitment to diverse user populations. Multi-language implementation typically indicates professional development standards and global operational scope, representing a positive trust indicator.

Popular Site

asos.com shows elevated traffic signals relative to similar domains; this is generally positive but does not by itself prove legitimacy.

Low SmartCustomer Score

This site has a low SmartCustomer score (1.6) based on 2068 reviews, indicating a low level of trust from customers.

Long Term Domain

This site is registered for an extended period, which is generally a positive continuity signal.

Established Domain

asos.com has maintained active domain presence over time, indicating operational continuity.

Low BBB Reviews

This site has negative customer reviews on the Better Business Bureau (1.0 stars from 6 reviews), indicating customer dissatisfaction and potential service issues.

Corporate Registration

This domain is registered through a corporate-focused registrar, CSC Corporate Domains, Inc., commonly used by established organizations for managed domain protection and portfolio control.

Verified Business Services

The domain asos.com publishes TXT verification records for multiple third-party business platforms. This indicates that the domain has been connected to those services at the DNS level.

Business Infrastructure

This domain is configured for several service layers, such as email delivery, platform verification, or security tooling. This reflects a broader operational setup than a minimal single-purpose deployment.

Color Guide
  • Requires special attention Marks high-risk findings that should be reviewed first.
  • Exercise caution Highlights areas involving user data, payments, or permissions.
  • Positive indicators Shows trust signals that support the site's reliability.
  • Neutral General context that does not increase or reduce risk on its own.

Domain Information

Created February 27, 2000 at 12:05 PM Updated: December 14, 2022 at 11:37 AM · Expires: February 27, 2032 at 12:05 PM
Domain Age 26.3 years
Registrant GB (United Kingdom)
Registrar CSC Corporate Domains, Inc. IANA ID: 299
Abuse Email [email protected]
Domain Status Client Transfer Prohibited · Server Delete Prohibited · Server Transfer Prohibited +1 more · DNSSEC: UNSIGNED
Top Level Domain .com Generic TLD

Technical Details

HTTP status 301
IP Address 23.57.90.154
Hostname a23-57-90-154.deploy.static.akamaitechnologies.com
Hosting Provider AS20940 Akamai International B.V. Secaucus, New Jersey, US
SSL Certificate DigiCert Global G3 TLS ECC SHA384 2020 CA1 TLS 1.3 · Valid for: 7 months · from April 7, 2026 at 12:00 AM · to October 22, 2026 at 11:59 PM
Name Servers a1-17.akam.net
a11-66.akam.net
a16-67.akam.net
a2-64.akam.net

Content Analysis

Website title ASOS | Online Shopping for the Latest Clothes & Fashion
Website description Discover the latest fashion trends with ASOS. Shop the new collection of clothing, footwear, accessories, beauty products and more. Order today from ASOS.
Available languages
Mentioned hosts (46)
www.facebook.com www.snapchat.com www.google.com assets.asosservices.com www.instagram.com asos.demdex.net s2.go-mpulse.net ad.doubleclick.net 9827385.fls.doubleclick.net cm.everesttech.net a19065870423.cdn.optimizely.com www.asos.com images.asos-media.com c.contentsquare.net asos-quickcheck.capitalone.co.uk and 31 more

Security Analysis

Detection Signatures These signatures are used to generate the security fingerprint below.
Popular Bank Reliable Payment Method Expensive Brand Sports Registration Form Shoes Accessories Jewelry Clothing Underwear Cookie Consent Social Media Links Low SmartCustomer Score Low BBB Reviews
Verified Services This domain has been verified by the following legitimate services and organizations, confirming authentic ownership and proper email security configuration.
Adobe Creative software company (Photoshop, PDF). Adobe IDP Adobe Identity Management. Amazon SES Email sending service by Amazon Web Services. Apple Apple Inc. services verification. Atlassian Software development tools (Jira, Confluence). Bw Canva Online graphic design platform. Cko Payment processing platform domain verification. DocuSign Electronic signature and agreement platform. Facebook Social media platform by Meta. Google Verification Domain ownership verified by Google. Miro Online collaborative whiteboard platform. Mixpanel Product analytics platform. OpenAI AI research company (ChatGPT, GPT). Shopify E-commerce platform verification. Stripe Online payment processing platform.
Security Fingerprint Unique identifier based on site analysis

Are You the Owner?

If you own Asos.com and want to challenge the trust score, please submit a review request via portal.gridinsoft.com. There you can claim your profile and add verified company/contact details. If you cannot access the portal, email legal(at)gridinsoft.com with proof of legitimacy and contact details. We never charge website owners for reviews or reconsideration requests. For more information, please review our Disclaimer.

Leave a review

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Publication Tip

- Your feedback helps us improve our security scores.
- Detailed reviews describing your real-life experience have a much higher chance of being published.
- Your email remains confidential.

Gridinsoft Portal
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Your score for asos.com
95
points /100
The score is based on a 1-100 scale, with 100 being the most reputable.
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