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Smartasset.com Website Review

October 26, 2026 at 4:55 AM
Checked by Website Reputation Checker
Table of Contents
Danger Zone
Risky Territory
Caution Advised
Trusted but Verify
Safe & Secure

Smartasset → Safety Check

First checked January 29, 2026 at 1:34 AM
Website content and technical signals analyzed
Method: automated checks.
Safe & Secure Smartasset.com shows a low-risk profile as a website. No major malware/phishing detections were found, and verified X/LinkedIn/YouTube profiles, 22.8-year domain history, and public traffic rank support this assessment.
Trust signal radar Normalized trust signals for smartasset.com Domain Maturity: 8336 days Domain Maturity Warning Cleanliness: 0 detections Warning Cleanliness Safety Level: 0 negative tags, 1 warning signal Safety Level Positive Signals: 11 positive signals Positive Signals Popularity: Tranco rank 15,247 Popularity Trust Zone: .com Trust Zone Operational Signals: 7 detected services Operational Signals Location Credibility: Hosting country US Location Credibility
Figure 1. Trust signal radar for smartasset.com. Larger shaded area indicates stronger trust signals.

How we scored smartasset.com

On-page mentions:
Popular Bank, Financial Service, Bank of America, Financial Tools
Tech signals:
Link Shortener, React Platform, Facebook Integration, X/Twitter Ads, Next.js Framework, Strong Community Presence
Positive signals:
Context signals:
  • content related to financial services
Review sentiment:
Favorable
4.0 / 5 ★★★★☆
Based on analysis of 46 reviews from public sources.
Last checked October 26, 2026 at 4:55 AM by Gridinsoft Trust Model v2.5.8
This domain was registered December 29, 2003 at 7:15 PM through the company GoDaddy.com, LLC and ownership information is not publicly available.

About smartasset.com

We reviewed smartasset.com and found strong legitimacy signals. Current checks point to an established low-risk profile, with a trust score of 100/100 supporting that assessment. Key signals include no major malware/phishing detections, a long-term domain history, and strong community presence across verified profiles: X, LinkedIn, YouTube. Basic checks such as refunds, support responsiveness, and payment protections are still worth confirming before purchase.

Figure 2. Screenshot of Smartasset.com, captured for security review. 2026-10-26 06:55:21

FAQ

Is smartasset.com safe?

Yes, smartasset.com appears to be low-risk based on current analysis. No major malware or phishing threats were detected, and a long-term domain history and strong community presence across verified profiles: X, LinkedIn, YouTube support this assessment.

Is smartasset.com legit or a scam?

Available data points to smartasset.com being a legitimate website rather than a deceptive one. Verified public profiles linked to this domain (X, LinkedIn, YouTube) further support that assessment.

Why is smartasset.com considered safe?

Key factors include registrar information (GoDaddy.com, LLC), hosting in US, a domain age of 22.8 years, and presence in public traffic rankings. Major malware and phishing engines did not report active blacklist detections at the time of review. The trust score blends security detections, domain and infrastructure signals, on-page behavior patterns, and public review history when available. Taken together, these factors support a low-risk assessment for this website.

Smartasset Digital Footprints

A structured view of the site's detected themes, page signals, and related online footprint elements.

Popular Bank
Financial Service

This site presents financial-service content, such as investment, brokerage, advisory, or wealth-management offerings.

Cookie Consent

This site implements a cookie-consent interface for managing tracking and data-collection preferences.

Bank of America
Link Shortener

This website employs URL shortening services to create abbreviated web addresses. While commonly used for convenience and marketing purposes, shortened URLs can obscure destination websites and may be exploited to conceal malicious or deceptive content.

Financial Tools
React Platform

This website is built using React, a popular JavaScript library for creating interactive user interfaces.

Google Tag Manager

This website uses Google Tag Manager to add and update tracking tags on its website.

Facebook Integration
jQuery Library
X/Twitter Ads
Webpack Module Bundler
Next.js Framework
Social Media Links

The presence of social media links on the website indicates that it references social media accounts. This signal alone does not confirm ownership or authenticity of those profiles.

Long Term SSL Certificate

The SSL certificate for this site is valid for more than 6 months, indicating a long-term commitment to security and trust.

Popular Site

This site shows elevated traffic signals relative to similar domains; this is generally positive but does not by itself prove legitimacy.

Verified X Profile

Ownership verification confirms that smartasset.com controls the X profile @smartasset (41,900 followers, 1,289 following, 43,800 posts, listed 0 times, since 2011, no account badge).

Verified YouTube Channel

Ownership verification confirms that this site controls the YouTube channel SmartAsset (@smartasset) (506 subscribers, 46 videos, 541,985 total views, since 2013, country: US).

Verified LinkedIn Page

Ownership verification confirms that this site controls the LinkedIn page SmartAsset (15,710 followers, 0 LinkedIn employees, company size 201-500 employees, founded unknown, industry: Software Development, headquarters: New York, NY).

Long Term Domain

smartasset.com is registered for an extended period, which is generally a positive continuity signal.

Established Domain

This site has maintained active domain presence over time, indicating operational continuity.

Verified Business Services

This domain publishes TXT verification records for multiple third-party business platforms. This indicates that the domain has been connected to those services at the DNS level.

Business Infrastructure

The domain smartasset.com is configured for several service layers, such as email delivery, platform verification, or security tooling. This reflects a broader operational setup than a minimal single-purpose deployment.

Strong Community Presence

This site has ownership-verified social or community presence with substantial audience reach.

High Trust Score
Color Guide
  • Requires special attention Marks high-risk findings that should be reviewed first.
  • Exercise caution Highlights areas involving user data, payments, or permissions.
  • Positive indicators Shows trust signals that support the site's reliability.
  • Neutral General context that does not increase or reduce risk on its own.

Domain Information

Created December 29, 2003 at 7:15 PM Updated: October 3, 2024 at 2:46 PM · Expires: December 29, 2026 at 7:15 PM
Domain Age 22.8 years
Registrar GoDaddy.com, LLC IANA ID: 146
Abuse Email [email protected]
Domain Status Client: Delete · Renew · Transfer Prohibited +1 more · DNSSEC: UNSIGNED
Top Level Domain .com Generic TLD

Technical Details

IP Address 99.84.234.100
Hosting Provider AS16509 Amazon.com, Inc. US
Network AS16509 - Amazon.com, Inc.
SSL Certificate Amazon RSA 2048 M01 TLSv1.3 · Valid for: 7 months · from June 3, 2026 at 12:00 AM · to December 17, 2026 at 11:59 PM
Name Servers ns-1486.awsdns-57.org
ns-1696.awsdns-20.co.uk
ns-832.awsdns-40.net
ns-85.awsdns-10.com

Content from the analyzed website

Quoted for security analysis. These statements belong to the source website and are not endorsed by Gridinsoft.

Original page title SmartAsset.com | Empowering You to Make Smart Financial Decisions
Original description SmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and more
Primary Language
Profile
@smartasset · 41,900 followers · 15.2 years
SmartAsset · 506 subscribers · 13 years
SmartAsset · 15,710 followers · Software Development · size 201-500 employees
Mentioned hosts (47)
sslwidget.criteo.com get.smartasset.com consumer-engine-api.prod.smartasset.com www.facebook.com static.ads-twitter.com gum.criteo.com www.kbg0dstrk.com cdn.mxpnl.com collector-26273.us.tvsquared.com smartadvisormatch.com securepubads.g.doubleclick.net secure.gravatar.com www.google.com bat.bing.com cdn.optimizely.com and 32 more

Security Analysis

Detection Signatures These signatures are used to generate the security fingerprint below.
Popular Bank Financial Service Cookie Consent Bank of America Financial Tools React Platform jQuery Library Webpack Module Bundler Next.js Framework
Verified Services This domain has been verified by the following legitimate services and organizations, confirming authentic ownership and proper email security configuration.
00d1u0000012qwz Cursor SSO AI code editor single sign-on. Docker Containerization platform verification. Facebook Social media platform by Meta. Google Verification Domain ownership verified by Google. Salesforce Account Engagement B2B marketing automation (Pardot). Twilio Cloud communications platform (SMS, voice).
Security Fingerprint Unique identifier based on site analysis

Are You the Owner?

If you own Smartasset.com and want to challenge the trust score, please submit a review request via portal.gridinsoft.com. There you can claim your profile and add verified company/contact details. If you cannot access the portal, email legal(at)gridinsoft.com with proof of legitimacy and contact details. We never charge website owners for reviews or reconsideration requests. For more information, please review our Disclaimer.

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Your score for smartasset.com
100
points /100
The score is based on a 1-100 scale, with 100 being the most reputable.
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